Some businesses, especially start-ups, don’t require their employees to wear a uniform. It could be due to a lax work environment or to inspire freedom of expression. While it does have certain benefits, we’re here to tell you that implementing a uniform, particularly one that involves printed workwear can provide several advantages for your business.
Here are the top reasons why employee uniforms with your brand name or logo are essential in growing your business:
First impressions are significant because they tend to be ingrained in your clients’ minds. That’s why you want to look your best when presenting yourself to them. The same goes for your employees since they represent your business. Wearing proper workwear is an excellent way to showcase professionalism. A smart branded uniform will make your staff look professional.
Additionally, employees can feel more confident. You set the example that they will follow, which will give them clues on how to dress for success. It is why many workers who wear branded uniforms enjoy working more. They feel proud of their workplace and what they stand for.
It also helps your customers recognise your business’ level of professionalism. Quality uniforms, especially those with embroidery, can lead to consumer confidence. That’s because the quality of the uniform matches the quality of your work.
Whether you’re just starting or you’ve been in the industry for a while, promoting your products, services, and brand is a regular part of your marketing strategy. And what better way to achieve that than to have people wearing workwear with your business name in full view?
Your workers are the living, breathing representatives of your business. This is your chance to take advantage of a never-ending advertisement. It’s virtually free, too. Aside from paying for the printing service, your employees will be walking around with your business name or logo on or off the clock.
Several years ago, printed workwear was not ideal because of the lack of quality options. This is no longer the case today. You can select from screen printing, digital printing, and embroidery. Let’s talk a bit about these methods of customising uniforms:
- Screen Printing: As the name suggests, screen printing involves the creation of a screen, which works like a template. Ink is applied repeatedly on the screen onto the garment underneath it to make a pattern. This can be the business name, logo, or any design. Because it involves heat, screen printing is best for heat-resistant garments. It’s ideal for ideal clothing and bulk orders.
- Digital Printing: Unlike screen printing, you don’t need a stencil in digital printing. Your design will be processed using a computer and will be printed directly onto the workwear. It’s quicker and a superior choice for photographic prints. Digital printing allows fewer orders, which is good for smaller businesses or those on a limited budget.
- Embroidery: This option is considered most durable because the design will be embroidered or stitched into the fabric. The product lasts longer compared to digital and screen printing.
Before you select which process is suitable for you, we urge you to contact Workers Shop. We can guide you in deciding as we consider several factors, including the garment, material, and size of the design.
Personalised or branded uniforms make it easier for people to recognise you better, even if your employees are not wearing hi-vis workwear. For example, if you are in the hospitality industry, customers can quickly identify the employees. If they require help, they can ask for it from your staff.
Being visible to your clients is important. It even improves your customer service. Clients knowing who to ask for advice or other questions regarding your products helps increase their happiness and satisfaction.
Improved Work Ethic
Workers wearing branded uniforms are more aware of their performance. Thanks to the embroidered or printed business name, customers will know where they can provide positive or negative feedback.
This same uniform also works to increase employees’ loyalty to the company. Another benefit relates to your business, where you get to create a cohesive look. Everyone will feel equal, which removes the possibility of some workers being overdressed. It also promotes a less stressful workplace because employees do not have to worry about what they will wear the next day.
Printed workwear does not just work in advertising your business. It also allows potential customers to find your website and contact details. That’s how flexible, personalised uniforms are. They can be designed just the way you want it, which means you can add specific information, such as your website, email, or phone number.
An easy to contact business can reach out to more potential clients. That’s because they no longer have to exert more effort to find how they can connect to the company. It reduces the time to search and the risk of forgetting about the business.
Not all businesses indeed require printed workwear. However, companies benefit from personalised, branded uniforms more often than not, as listed above.
Take this opportunity to forget better relationships within your company and strengthen your marketing tactics with printed workwear. Start today by contacting the Workers Shop. We have cost-effective printing and embroidery services with top-quality results. You can also visit our workwear shop where you can order workwear in bulk.